SPICED.
SPICED.
SPICED.
NOT
NOT SPONSORED.
NOT SPONSORED.
SPICED.
SPICED.
NOT
SPONSORED.
RILIK SPICES
RILIK SPICES
RILIK SPICES
OVERVIEW
OVERVIEW
OVERVIEW
Packaging Deisgn
Packaging Deisgn
Packaging Deisgn
Print Production
Print Production
Print Production
CLIENT ASKED FOR A DESIGN
CLIENT ASKED FOR A DESIGN
CLIENT ASKED FOR A DESIGN
A DASH OF DISASTER.
A DASH OF DISASTER.
The brief “Can you make haldi and mirchi look... premium?”
The brief “Can you make haldi and mirchi look... premium?”
The brief “Can you make haldi and mirchi look... premium?”
The Goal
The Goal
Trust. Premium. Purity.
Trust. Premium. Purity.
The actual brief?
The actual brief?
A WhatsApp forward with 4 reference packs from supermarket shelves and a “do something like this”.
We didn’t nod.
We didn’t nod.
Trust. Premium. Purity.
Trust. Premium. Purity.
every other spice pack
every other spice pack looked like
every other spice pack
looked like
looked like
a form
a form
a form
Category breakdown? More like category breakdown.
Category breakdown? More like category breakdown.
Screamy reds
Screamy reds
Gaudy Yellows
Gaudy Yellows
Fonts Stuck Between “Ethnic” And “Expired”
Fonts Stuck Between “Ethnic” And “Expired”
Fonts Stuck Between “Ethnic” And “Expired”
Zero design. Just noise with Masala Sprinkled on Top
Zero design. Just noise with Masala Sprinkled on Top
Zero design. Just noise with Masala Sprinkled on Top
They All Screamed SPICY! None Whispered Strong. Every Brand Wanted Attention. But No One Wanted Recall.
They All Screamed SPICY! None Whispered Strong. Every Brand Wanted Attention. But No One Wanted Recall.
They All Screamed SPICY! None Whispered Strong. Every Brand Wanted Attention. But No One Wanted Recall.
THE FLARE
THE FLARE
THE FLARE
FORMAT.
FORMAT.
FORMAT.
Because We Designed The Pause Between The Scroll.
Because We Designed The Pause
Between The Scroll.
Because We Designed The Pause Between The Scroll.
01
Ingredient Callouts That Acted Like Headers
Ingredient Callouts That Acted Like Headers
02
Fonts That Didn’t Fold Under Buzzwords
Fonts That Didn’t Fold Under Buzzwords
03
Built For Instinct, Not Inspection
Built For Instinct, Not Inspection
04
Absolute Zero Stock Imagery
Absolute Zero Stock Imagery
05
Built For Instinct, Not Inspection
Built For Instinct, Not Inspection
We Didn’t Package Turmeric And Chilli. We Gave Them Persona. Which People Called, Hawty
We Didn’t Package Turmeric And Chilli. We Gave Them Persona. Which People Called, Hawty
How whyder turned
How whyder turned
flavor into
flavor into
form
form
Category breakdown? More like category breakdown.
Category breakdown? More like category breakdown.
Turmeric
Minimal. Not Mehndi.
Minimal. Not Mehndi.
Didn’t Borrow From Ayurveda,
Borrowed From Clarity.
Didn’t Borrow From Ayurveda,
Borrowed From Clarity.
Chilli Powder
Not Red. Just Right.
Not Hot. Just Held Its Own.
How whyder turned flavor
into
form
Category breakdown? More like category breakdown.
Turmeric
Minimal. Not Mehndi.
Didn’t Borrow From Ayurveda,
Borrowed From Clarity.
Chilli Powder
Not Red. Just Right.
Not Hot. Just Held Its Own.
Design Language
Design Language
Color
Color
Color
Palette
Palette
Palette
fonts
typeface
typeface
typeface
Silk Serif
Silk Serif
Silk Serif
Aa
Aa
Aa
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
0123456789
0123456789
Cormorant Garamond
Cormorant Garamond
Cormorant Garamond
Aa
Aa
Aa
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
0123456789
0123456789
cONCLUSION
LOOKED SO GOOD, IT GOT
LOOKED SO GOOD, IT
GOT
STOCKED
STOCKED
No Follow-Up Calls.
No Follow-Up Calls.
No Follow-Up Calls.
Distributors Approved In Dms.
Distributors Approved In Dms.
Distributors Approved In Dms.
No PowerPoint Defense.
No PowerPoint Defense.
No PowerPoint Defense.
Packaging Did The Pitch.
Packaging Did The Pitch.
Packaging Did The Pitch.
Retailers Bought It On Sight.
Retailers Bought It On Sight.
Retailers Bought It On Sight.
And Online? It Stopped Scrolls Before The Headline Did.
And Online? It Stopped Scrolls Before The Headline Did.
And Online? It Stopped Scrolls Before The Headline Did.
Because Sometimes, The Product Doesn't Need Marketing.
It Needs Meaning.
Because Sometimes, The Product Doesn't Need Marketing. It Needs Meaning.
Brief
Brief
Combo
Combo
Delivery
Delivery
Heat
Heat
Difference
Difference
Whyder
Whyder
just a quick chat to help us understand better?
just a quick chat to help us understand better?
we're excited to hear from you!
Get in touch
Get in touch
Main links
Get in touch
+91 77948 40111
Offline
Whyder Branding Agency
Pillar no, 125, Ambience Fort Rd, Attapur, Radha Krishna Nagar, Hyderabad, Telangana 500048
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