

UI/UX Design
UI/UX Design
WEB DESIGN
WEB DESIGN
Packed to Unpack
Packed to Unpack
Packed to Unpack
Connect to Content
Add layers or components to infinitely loop on your page.
Connect to Content
Add layers or components to infinitely loop on your page.
Safari had a combo feature. Technically, it worked. But emotionally, it felt like assembling IKEA furniture in the dark.
A Brirfcase Of
GRIEF
The bundle was broken. And so was the experience.




WHY
THE USER
WASN’T PACKING?
WHY
THE USER
WASN’T PACKING?
WHY
THE USER
WASN’T PACKING?
because this journey of building combo felt more exhausting than the actual journey
because this journey of building combo felt more exhausting than the actual journey
because this journey of building combo felt more exhausting than the actual journey
Because the original combo experience was just… there. Click-heavy. Static. Zero joy. Pick two sizes. Pick two colours. Pray you did it right. Add to cart. Yawn. It felt like filling out a government form just to travel. There was no journey in the journey. No feedback. No delight. No dopamine hit when step 1 led to step 2. And worst of all, the user didn’t feel like they were in control.
Because the original combo experience was just… there. Click-heavy. Static. Zero joy. Pick two sizes. Pick two colours. Pray you did it right. Add to cart. Yawn. It felt like filling out a government form just to travel. There was no journey in the journey. No feedback. No delight. No dopamine hit when step 1 led to step 2. And worst of all, the user didn’t feel like they were in control.
Because the original combo experience was just… there. Click-heavy. Static. Zero joy. Pick two sizes. Pick two colours. Pray you did it right. Add to cart. Yawn. It felt like filling out a government form just to travel. There was no journey in the journey. No feedback. No delight. No dopamine hit when step 1 led to step 2. And worst of all, the user didn’t feel like they were in control.



HOW WHYDER UNZIPPED
HOW WHYDER UNZIPPED
THE UX?
THE UX?
We stripped the complexity.
We stripped the complexity.
Gave each step space to breathe and each user a moment to feel smart.
Gave each step space to breathe and each user a moment to feel smart.
Gave each step space to breathe and each user a moment to feel smart.



Just micro-decisions that felt frictionless.
Just micro-decisions that felt
frictionless.



Just micro-decisions that felt frictionless.
Just micro-decisions that felt frictionless.



No walls of thumbnails. No paralysis by scroll.
No walls of thumbnails. No paralysis by scroll.
No walls of thumbnails.
No paralysis by scroll.
















THE UI PACKAGING
THE UI PACKAGING
Where function stopped looking like it’s on probation
Typography that didn’t scream.
Typography that didn’t scream.
Typography that didn’t scream.
Primary Font
Primary Font



Como
Como
Como
A B C D E F G H I K L M N O P Q R S T V X Y Z a b c d e f g h i k l m n o p q r s t v x y z
0123456789<>()~+-*&!@#%
A B C D E F G H I K L M N O P Q R S T V X Y Z a b c d e f g h i k l m n o p q r s t v x y z
0123456789<>()~+-*&!@#%
A B C D E F G H I K L M N O P Q R S T V X Y Z
a b c d e f g h i k l m n o p q r s t v x y z
0123456789<>()~+-*&!@#%
Secondary Font
Secondary Font



Poppins
Poppins
Poppins
A B C D E F G H I K L M N O P Q R S T V X Y Z
a b c d e f g h i k l m n o p q r s t v x y z
0123456789<>()~+-*&!@#%
A B C D E F G H I K L M N O P Q R S T V X Y Z
a b c d e f g h i k l m n o p q r s t v x y z
0123456789<>()~+-*&!@#%
A B C D E F G H I K L M N O P Q R S T V X Y Z
a b c d e f g h i k l m n o p q r s t v x y z
0123456789<>()~+-*&!@#%



Colors
Colors















Hierarchy that felt intuitive, not enforced.
Hierarchy that felt
intuitive, not enforced.
Visuals that actually gvae clarity and not cahos
Visuals that actually gvae clarity and not cahos
Visuals that actually
gvae clarity and not cahos
We took the “combo pack” idea and turned it into "Build Your Travel Plan."
We took the “combo pack” idea and turned it into "Build Your Travel Plan."
We took the “combo pack” idea and
turned it into "Build Your Travel Plan."
One that works on desktop, feels good on mobile, and doesn’t look like 2011.
One that works on desktop, feels good on mobile, and doesn’t look like 2011.
One that works on desktop, feels good
on mobile, and doesn’t look like 2011.



THE DROP-OFF DROPPED OFF
THE DROP-OFF DROPPED OFF
Users didn’t need onboarding.
Users didn’t need onboarding.
Conversion friction? Gone.
Conversion friction? Gone.
Users didn’t need onboarding.
Users didn’t need onboarding.
Flawless flow, even on mobile
Flawless flow, even on mobile
“
Bundles got packed. Carts got heavier. And no one asked, “how do I do this again?
Bundles got packed. Carts got heavier. And no one asked, “how do I do this again?

THE DROP-OFF DROPPED OFF
Users didn’t need
onboarding.
Conversion friction?
Gone.
Users didn’t need
onboarding.
Flawless flow, even
on mobile
“
Bundles got packed. Carts got heavier. And
no one asked, “how do I do this again?
THE WHYDER WAY
THE WHYDER WAY
THE WHYDER WAY
Safari said:
fix the combo pack.
Safari said:
fix the combo pack.
We said:
let’s unpack what a bundle could feel like. Like, how we get happy when we unpack a gift box rolled with bubblewrap.
We said:
let’s unpack what a bundle could feel like. Like, how we get happy when we unpack a gift box rolled with bubblewrap.
We said:
let’s unpack what a bundle could feel like. Like, how we get happy when we unpack a gift box rolled with bubblewrap.




Brief :
Brief :
Combo
Combo
Delivery:
Delivery:
Control
Control
Difference :
Difference :
Whyder
Whyder




A Brirfcase Of
GRIEF
The bundle was broken. And so was the experience.
Safari had a combo feature. Technically, it worked. But emotionally, it felt like assembling IKEA furniture in the dark.
just a quick chat to help us understand better?
just a quick chat to help us understand better?
we're excited to hear from you!
Get in touch
Get in touch
Main links
Get in touch
+91 77948 40111
Offline
Whyder Branding Agency
Pillar no, 125, Ambience Fort Rd, Attapur, Radha Krishna Nagar, Hyderabad, Telangana 500048
just a quick chat to help us understand better?
we're excited to hear from you!
Get in touch
Get in touch
Main links
Get in touch
+91 77948 40111
Offline
Whyder Branding Agency
Pillar no, 125, Ambience Fort Rd, Attapur, Radha Krishna Nagar, Hyderabad, Telangana 500048



